Who we are.
Erin Core
Managing Partner
Erin has over 16 years of experience in advertising campaigns, insights, research, creative strategy, messaging, customer journey mapping, workshop facilitation, brand positioning, and brand platform development.
She has worked across most categories in Australia with amazing brands like Arnott’s, PwC, Weis, DELL, Crimsafe, RACQ, Tabcorp, Blue Care, Subway, QUT, G.J. Gardner Homes, ARTC, and Queensland Ballet.
Her strategic work has been awarded at the national AMI Awards, Australian Effies, and in Queensland with BADC.
Erin’s biggest strength is making sense of things. She’s great at simplifying what we do know, identifying what we don’t know, and then finding smart answers and helping turn it into action.
Making research simple for our valued clients.
“Erin has made us look so, so good when we’ve partnered up with her to deliver something. Suffice it to say she walks the walk and is incredible at what she does. It doesn’t really matter if you’re agency or client side – if you need research, strategy and insights that can actually be applied, connect with her for a chat.”
— Andrew Welstead, Director, Flip
“The research is so clear and easy to understand. It’s so easy to see the actionable bits from a creative point of view.”
— Sam Boyd, Senior Creative, BCM
“Erin has been great to work with, she has an innate ability to articulate our feedback in a clear manner and then transform it into a strategy and plan which was easy to digest, ready for execution.”
— Cristina D’Arcy, Manager - Special Projects, Capitol Body Corporate Administration
