We turn insights into impact.
Research and consulting that helps you decide what to do next.
We go beyond insights to give you clarity and confidence across product, marketing, sales growth and customer targeting.
We sit in the middle of market research and consulting - an independent partner to support the decisions that matter most.
What we do
More than research. Real decision support.
At Veracity, we’re not just here to deliver reports - we’re here to help you decide what to do next.
Our clients rely on us for market research and strategic analysis to support decisions across:
Product and proposition development
Marketing strategy and effectiveness
Sales growth opportunities
Customer targeting and segmentation
We turn insight into action - so your team can move forward with confidence.
How we partner
Why Veracity
Your external insights team.
Some clients come to us for a specific project. Others treat us as an extension of their team.
We work alongside you as your external insights department - supporting both:
Everyday decisions (quick questions, sense checks, ongoing support)
Big moments (new products, campaigns, strategy shifts)
Flexible, responsive, and always close to the decision.
Right-sized. Senior-led. Built to be used.
Senior team, hands-on from start to finish
Boutique and flexible - no layers, no handovers
Stronger than research alone, sharper than traditional consulting
Insight that’s clear, practical and designed to be used
What this means for you
Research that helps you make better decisions.
Faster decisions
More confident investment choices
Better alignment across teams
Research that actually gets used
“The Veracity team have been instrumental in building our research and customer insights, which is now informing organisational wide strategy.”
- Head of CX and Marketing
Proven impact for industry leaders.
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![Containers for Change Queensland]()
Applied a behaviour change lens to customer segmentation which boosted participation in QLD’s container refund scheme.
CUSTOMER SEGMENTATION
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![Inland Rail]()
Turned stakeholder listening into proactive strategies to mitigate risk and keep Australia’s biggest rail project on track.
STRATEGIC DEVELOPMENT INSIGHTS
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![Knauf Gypsum]()
Unlocked a competitive edge with an Australian-first customer segmentation of a manufacturing industry.
CUSTOMER FEEDBACK & SEGMENTATION
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![Crimsafe]()
Fuelled global launch strategy for a leading Aussie manufacturer breaking into the U.S. market.
TRACKING SURVEYS
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![Travel Associates]()
Identified the next-gen growth audience for luxury travel, sparking a strategic shift.
TARGET AUDIENCE DEFINITIONS
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![Cancer Council Queensland]()
Informed the strategic business evolution of Queensland’s largest health-focused not-for-profit.
STRATEGIC DEVELOPMENT INSIGHTS
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![Queensland Government]()
Uncovered how to attract top talent from interstate and overseas in a tight labour market.
TARGET AUDIENCE DEFINITIONS, CONCEPT TESTING & CAMPAIGN PERFORMANCE EVALUATION
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![Health and Wellbeing Queensland]()
Innovated research methods to improve a healthy eating intervention in sports and healthcare venues.
CONCEPT TESTING
