Simplifying research into answers.
Market research has become too hard.
When marketers aren’t avoiding consumer research altogether, they are drowning in data, brands are spending tens of thousands of dollars on wasted reports and companies are employing entire divisions to sift through lengthy academic dossiers.
There’s a better way.
By combining exciting new technology with bespoke market research methods and plain-old smart thinking, Veracity makes consumer research and strategy easy to manage, easy to understand, and easy to share within your business. It’s not DIY - we do all the heavy lifting for you and package up the learnings for you to take directly into implementation.
We give you answers you can use.
“We loved the video and just found the insights so clear – we know exactly what we need to action.”
What kinds of research methods do we use?
New, innovative survey platforms and technology to capture and analyse data and sentiment.
Traditional research methods, like discussion & observation (qual), surveys & numbers (quant), and understanding behaviours (ethnography).
Facilitated discussions and workshops.
Developing marketing strategies and plans.
Measuring, tracking, and analyzing your marketing effectiveness.
Auditing information you already have.
Effective brand analysis and development.
Helping you with your customer experience.
Veracity makes research easy to manage, easy to understand, and easy to share within your business.
Easy to manage.
Veracity has a big bag of tools and tricks that help us find the right answer for you. You won’t be forced through a complicated process, because that’s not how we roll. We’re friendly and nimble and easy to work with.
Easy to understand.
Veracity believes that simplicity is smart. We like to use small words to express big ideas. We think that jargon gets in the way of communication. When research, strategy, and answers are easy to understand - then they’re easy to use.
Easy to share.
Veracity goes further - turning research and answers into creative assets that are easy to share and embed within your business. Of course, there’s a long report. But we also make the short report, the elevator pitch, the video, and are clear about the next steps to take - because it makes your life easier.
Some questions we’ve answered.
How can we convert more sales without spending more on marketing?
For a national construction company, Veracity conducted telephone research which quantified the missed opportunities in their pool of leads, and explained what happened to these potential customers after their initial enquiry. This company is now armed with the answers they need to convert more sales without spending more on marketing.
How can we navigate a complex stakeholder map and find a very specific regional audience to test our creative with, in less than two weeks?
For a large infrastructure project, Veracity conducted a mix of focus groups and qualitative surveys to explore consumer response to creative ideas for a new advertising campaign. They were able to make smart decisions with confidence, and move fast.
How can we position our business for high-quality growth?
For a leading university with a very strong master-brand, Veracity defined the Customer Value Proposition (CVP) of a faculty and several courses. A multi-stage project: it started with deep consumer and business insight research via one-on-one interviews, focus groups, and workshops; followed by strategic copywriting to articulate the CVPs and messaging; and then wrapped up with a survey for message testing optimization. The research and strategy piece gave them robust insights and answers for future marketing and product development.
